Facebook advertising allows you to reach people based on location, age, gender, interests and more, with regular updates on how well your Ads are performing. Here are the benefits of advertising with Facebook.
Audience targeting and reach
Facebook allows you to really refine the audience you are targeting with your advertising, e.g. If you cater for broad demographics, you can tailor your ads to each segment of this (e.g. different images & copy for younger users vs. older, by gender or location). If you have a smaller target market, you can really focus your efforts in on that particular segment of Facebook users.
Facebook will also breakdown your reach for you as you implement your targeting options. This will help you get an understanding what is worth targeting and what isn’t.
In addition to this, you can also use your own CRM and page data to create look-alike audiences with the help of Facebook’s own data. This will help target your Ads at people who look like your current customers, website visitors or Page fans.
Cheap
If you have a low budget, Facebook is a great way to start. You can have your Ad up and running from as little as $1 a day (depending on the objective of your Ad).
Conversion measurement
Creating a Facebook pixel allows you to track actions users take after viewing your Ads across multiple devices. Adding a Facebook pixel to the pages on your site where conversions occur will let you see who converts on your website as a result of viewing your Facebook Ads.
To implement a pixel simply navigate to the Facebook Pixel tab in Ads Manager and click create a pixel. Follow the instructions on screen, then add the Facebook Pixel base code to every page on your website.
A/B Testing
Facebook Power Editor allows you to split test your ads to different custom audiences, locations and age segments, all within a single campaign.
Not only will this provide valuable data as to what creative works best, but you can also narrow this down to what creative works best for each of your target demographics (e.g. age, gender).
Facebook Insights
Facebook insights provides you with a goldmine of data about your page, your audience and your customers. As you would use Facebook insights to analyse the performance of your organic Facebook posts, you can measure this data against your paid posts.
This data will help you when deciding targeting options for future posts.
Mobile
Facebook has almost 1.8 billion monthly active mobile users. Facebook advertising allows you to target users anywhere on their mobile device. With consumer mobile search surpassing desktop search, it’s even more important than ever to be reaching potential customers in the palm of their hands.
Video
Consumers are watching more video and Facebook offers a cost effective solution to boosting the visibility of the great video content you have created. Autoplay automatically starts playing video in a user’s newsfeed, increasingly the likelihood of it being watched. Additionally, Facebooks targeting options allow you to place your video in front of the most relevant audience for your business.